Dear Paul,
Thank you for the hard work you have done in selling our
home. I must be your worst customer. My experience has led
me to have very high expectations, very little trust, and no
patience with realtors. I greatly appreciate you honesty,
your determination and patience, and most importantly, the
fact that you get the results you promise. These qualities
differentiate you from other agents.
As you know, like many others we primarily offered our home
"For Sale By Owner". I had heard the horror stories of pushy
realtors. And as a sales and marketing professional having
researched the Utah market, I felt confident that I could
come up with a successful plan for marketing and eventually
selling our home. Nevertheless, after 3 months, several walk
through, one offer (which fell through), and numerous
annoying phone calls from real estate agents, my husband and
I became tired of playing the "do-it-yourself" game. We
hired a motivated, aggressive sales team from the largest
real estate agency in Utah. However, I soon came to the
knowledge that most realtors are very good at convincing a
home seller to list with them, and then they drop off the
face of the earth. During our time with them, we had few
walk throughs, little advertising, and no follow through.
Strong commitments which were made at the signing of the
contract were mysteriously forgotten or vaguely pushed under
the carpet. I was disappointed and very angry at having been
duped. When that contract expired, I went back to the
selling "For Sale By Owner", but will continue to interview
agents. I met or spoke with almost every realtor in Utah
County, representing every major real estate agency. But,
having been cut from the same mold, none of them could prove
results, or were willing to market and sell my house the way
I wasn't its old. Armed with experience, I was easily able
to trap them in real estate "half truths" and outright lies.
At a friend's suggestion, I finally called you. I expected
to hear the same pitch, and was ready. However, what I heard
was differentiate from all the others. Your marketing plan
made sense and you were willing to alter it slightly, to be
in line with my plan. You also were able to show real
results of past efforts. I was unable to trap you in the
usual lies, and for the first time in 6 months, I didn't
feel like I was being snowed. The best aspect of working
with you was the active communication which took place
during the marketing process. I never had to call to ask
what progress had been made in the sale of my home. You were
right on top of it. Within 2 weeks of listing my home with
you, you found a buyer. One month later (after 8 months of
previous efforts) my home was sold. We feel that we have
made a lifetime partner in real estate. And trust is a
commodity hard earned but well kept. We will definitely be
back should we ever need to buy or sell a home again.
Sincerely,
Sandie J.
Orem, Utah
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