Virtual Tours - Circlepix.com is a good provider of virtual
tours in Utah County. You can call them at 373-1868. They
usually take about three days. Their price is $99.99 for
five 360 degree virtuals, five still shots, plus a tour that
can be sent via e-mail. The higher plan is ten virtuals and
ten stills for $129.99. You can then promote your URL on
your brochures and in newspaper and magazine ads. When I
build virtual tours on my own listings, I upload 50-100
stills and the plot plan. These are done within 24 hours of
listing your home. Most buyers are still on dial-up, making
360 degree virtual tours less marketable.
Signs - Make sure your sign is visible from the road.
Hardware stores carry “For Sale by Owner” signs. Home Depot
would be one store to find them. Depending on availability,
I may be able to loan you a “For Sale by Owner” sign. Write
one phone number big and bold on it, and make sure you can
read it from your car. A red or yellow sign is the best. The
white signs are less visible.
Brochures - Hardware stores carry brochure boxes too. I have
seen them at Home Depot for about $15. Also, I would be
happy to loan you one for free. Be sure to include on your
brochures: your price, address, photos, URL for your virtual
tour, and a list of features. Many “For Sale by Owners”
neglect having brochures. Some Realtors are even too lazy to
make brochures. A brochure is important to the buyer,
because it will serve as a reminder of your wonderful home.
It is also a great opportunity to direct your traffic into
your online virtual tour.
Internet Ads - Use your Internet ad as a reference ad,
putting the URL in your classified ads, on your answering
machine, and on your brochures, as a way to get more
information out there about your home. This will enable you
to show your home to more prospective buyers. Remember that
Internet ads provide more than just exposure. In today’s
market, buyers consistently prefer the convenience of being
able to see a property without having to drive to it.
The majority of “For Sale by Owners” post advertisements
online. Find a site that you can list your home online (for
free). Don’t pay for a fancy advertisement that nobody will
find. For Sale by Owner listings are scattered throughout
the web at hundreds of various locations. This makes it very
difficult for online buyers to find the online
advertisements.
KSL.Com Classified Ads are Free! The public can place an ad
in the KSL Classifieds at absolutely no charge. This is a
very popular for sale by owner database. Take the time and
upload a photo. If you are having problems uploading your
photo it is because it must be 400 x 400 dpi or smaller.
Here is the URL address: www.ksl.com
Re-Evaluate your Marketing Plan - Re-evaluate your marketing
plan every month. You need to make intuitive changes based
on current marketing conditions. Evaluate which advertising
is working and which isn’t.
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